Hackensack Meridian Health unveils new brand

Less than a year after it formed via a merger, Hackensack Meridian Health in Edison, N.J., launched a new brand, logo and tagline — "Life Years Ahead" — on Wednesday.

"Over the last nine months, Hackensack Meridian Health has successfully integrated into the leading healthcare network in New Jersey. Our new brand is just another step toward truly becoming one network that is elevating the standard of healthcare not only in New Jersey but nationwide," said Robert C. Garrett, co-CEO of Hackensack Meridian Health. Hackensack Meridian Health Logo

According to Mr. Garrett, the new tagline represents the system's "commitment to pushing the boundaries of medicine to reach new heights of research and innovation."

Hackensack Meridian Health formed in June 2016 when Hackensack University Health Network and Meridian Health merged. The new system now includes 13 hospitals, more than 120 ambulatory care centers and other clinics, more than 28,000 employees and 6,000 physicians.

All 13 of the system's hospitals will be renamed to include Hackensack Meridian Health in front of their current names, and signage will be updated across the system in the coming months.

More articles on healthcare brands:
Meridian Medical Management taps Amendola Communications for marketing
Minnesota 'underdog' hospital system mocks 'bad billing' in branding campaign
How medical devices are named: 5 thoughts from a branding expert

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