The initiative includes a new logo and slogan — “It’s a New Day at Capital Medical Center.” The new logo aims to reflect positive energy with an icon representing the interplay of land and water, bright colors and a new font. The new brand is designed to illustrate the hospital’s recent growth, renewed commitment to the community and promising future, according to the report.
The initiative will begin with a nine-week “It’s a New Day” ad campaign that will highlight hospital leaders, employees and volunteers demonstrating their commitment to excellent care.
Capital Medical Center recently added an outpatient diagnostic imaging center, an advanced wound center and neurosurgical services, according to the report.
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