The healthcare payment landscape is dramatically changing. The traditional fee-for-service model is being abandoned in favor of alternative and value-based models. Pressure to reduce costs, while improving quality, is at an all-time high.
Patient volume is vital for the survival of healthcare organizations, but how to maintain and grow referrals? Many providers are turning to and finding success with direct-to-consumer marketing strategies. Patients are becoming less and less passive. Their financial responsibility in healthcare is growing with the rise of high deductible plans; patients are becoming consumers and a major payer group in the industry. Marketing directly to this new, empowered group has the potential to establish a steady, predictable road to higher procedure volume.
Before diving head first into a direct-to-consumer program, healthcare providers should ask themselves:
• What are the best procedures to advertise?
• How can I get the highest return on investment?
• How do I get started and build a successful program?
Learn more about direct-to-consumer advertising during a webinar hosted by Ascription Medical Consultants and Becker's Hospital Review on Oct. 13 1:00 PM to 2:00 PM CST. Click here to register.