Cullman (Ala.) Regional Medical Center has launched a new branding campaign aimed at highlighting the hospital's expanding services, The Cullman Times reports.
CRMC Board Chairperson Judy Butler-Patterson said the campaign, designed by Atlanta-based Frederick Swanston Advertising, informs the public about the changes and upgrades that have taken place at the hospital over time.
"The hospital brand image has been the same since its inception," she said, according to the report. "However, the hospital has expanded significantly over the decades. We want the people we serve to understand and embrace those changes."
The campaign also focuses on the hospital's wellness efforts, and aims to draw more attention to CRMC's community outreach, which includes online childbirth education programs, monthly support group programs and supervised fitness programs, The Cullman Times states.