Here are four things to know about the system’s choices and the hospital names.
1. Beaumont Health board of directors approved cobalt blue as the organization’s new color, based on consumer preference, visibility and research, according to the system.
2. By late June, all eight Beaumont Health hospitals will be named Beaumont to unite them under one brand, the system said. The hospital name will also include the city where the hospital is located: Beaumont Hospital – Dearborn; Beaumont Hospital -Farmington Hills; Beaumont Hospital – Trenton; Beaumont Hospital – Taylor; Beaumont Hospital – Wayne. Three of the hospitals will include a campus name on their signs: Beaumont – Dearborn, Oakwood Campus; Beaumont – Farmington Hills, Botsford Campus; and Beaumont – Trenton, Southshore Campus. The names of the Beaumont hospitals in Royal Oak, Troy and Grosse Pointe will remain the same.
3. Consumers will begin to see the new logo, color and hospital names on temporary signs at the eight Beaumont Health hospitals in late June, the system said. Permanent signs will be installed throughout the organization starting in September and continuing until early 2016.
4. The new logo, color and naming was based on internal and external research with employees, physicians and consumers, conducted by branding consultants.
