Ascension launches national rebranding campaign, creates new divisional structure

St. Louis-based Ascension is implementing a new structure that organizes the system's areas of expertise into two divisions — healthcare and solutions.

Ascension's Healthcare Division includes the system's hospitals, community clinics, Ascension Senior Living, Ascension At Home, Ascension Clinical Holdings and Ascension Medical Group. The system's Solutions Division includes several Ascension subsidiaries that provide a variety of services, including clinical care management, biomedical engineering and venture capital investing.

To create more consistent names for its facilities, the system is also rolling out a national rebranding campaign to incorporate the Ascension name. The hospitals and other sites of care that are part of Ascension Michigan and Ascension Wisconsin will be the first to receive name changes. For example, Columbia St. Mary's Hospital in Milwaukee will be renamed Ascension Columbia St. Mary's Hospital.

"We have an obligation to provide high-quality, affordable care, and quality outcomes, with an enhanced experience for our patients and our providers," said Anthony R. Tersigni, EdD, president and CEO of Ascension. "Adopting a unified mission statement and creating a clear and consistent identity reflect our collaborative national system and move us in the right direction."

More articles on leadership and management:

Accumen executive to present alternatives to laboratory acquisition
A CEO's job interview checklist: 5 questions to better identify the best employer for you
Top 20 recipients of AHA & affiliates' $1.7M in political contributions: Paul Ryan, Hillary Clinton & more

© Copyright ASC COMMUNICATIONS 2019. Interested in LINKING to or REPRINTING this content? View our policies by clicking here.

 

Top 40 Articles from the Past 6 Months