Out2Enroll, a group focused on ACA outreach in the LGBTQ community, has allocated more resources toward Facebook advertisements in the wake of the budget cuts, though the organization’s leadership is aware of the limited impact these efforts may actually have.
“Nothing comes close to making up for the loss of $90 million at the federal level, of course, but we’re taking whatever resources we can and investing them,” Kate Keith, a steering committee member of Out2Enroll, told The Hill.
The Trump administration said it cut the budget because people already know about the ACA, making outreach redundant, but advocates argue advertising is still very important in helping people enroll.
“We’re putting more resources into that so we can hopefully reach more people and make sure they know about the deadlines and know the income-based tax credits are still available,” said Erin Hemlin, the health care campaign director for a different advocacy group also mobilizing its advertising campaign called Young Invincibles, according to The Hill.
More Articles on Leadership:
Edward-Elmhurst Health to cut 200+ jobs
White House removes 15 Cuban diplomats following unknown ‘health attacks’
St. Francis to rebrand following U of Kansas Health System, Ardent takeover
At Becker's 4th Annual CEO + CFO Roundtable, taking place November 2–5 in Chicago, more than 1,500 hospital and health system executives tackle decisions that determine whether organizations thrive or merely survive: protecting margins under cost pressure, choosing where to grow, renegotiating payer relationships, stabilizing the workforce and proving real ROI on technology. This is where leaders work through them together, face-to-face. Apply for complimentary registration now.