Here are five things to know about global digital trends in advertising.
- Worldwide, the average time individuals spent using the internet on mobile devices ticked up in 2016 to 5.6 hours a day, up from 5.4 hours in 2015.
- Mobile advertising revenue grew 22 percent in 2016, surpassing desktop ad revenue.
- Google and Facebook captured 85 percent of the growth in internet advertising in 2016.
- The visual web continues to grow in importance and sophistication. Ms. Meeker’s presentation featured the following quote from Ben Silbermann, Pinterest founder and CEO: “A lot of the future of search is going to be about pictures instead of keywords.”
- Image-recognition and voice-activation searches are increasingly replacing typed searches, particularly on mobile devices, according to Ms. Meeker.
More articles on patient engagement:
Orlando Health urologists encourage men to speak out about family health history
Montreal Heart Institute in Canada taps SeamlessMD for patient engagement technology
Presbyterian launches virtual NICU bonding program for mothers, babies
