Editor’s Note: This article originally appeared on Scorpion’s website.
It’s easy to have 20/20 vision when you’re identifying what’s worked in the past. But what about when you’re anticipating healthcare industry trends of the future?
As we begin 2019, we look at 20-years in the healthcare industry—the decade passed and the decade to come—to help you understand which factors have the greatest impact on the growth and success of your hospital or health system.
2009–2019: The last decade of growth
1. Establishment of regional dominance.
Hospitals and health systems that capture the greatest patient market share are those that build reputations as the go-to healthcare providers within their local communities and regions.
With patients primarily looking for healthcare services where they live and work (and increasing their use of localized terms like “ER near me”), local marketing has become an essential component of any successful hospital growth strategy. Click here to continue>>
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