UW health hires new chief marketing officer: 4 points

University of Wisconsin Health in Madison appointed Chris J. Roth vice president and chief marketing officer.

Here are four points:

1. Mr. Roth most recently served as vice president of distribution marketing for UnitedHealthcare Global.

2. He was previously vice president for solution marketing at Optum, a UnitedHealthcare company.

3. He also worked at Bank of America/LaSalle Bank and Blue Cross Blue Shield Association.

4. Mr. Roth holds an MBA from the Kellogg School of Management at Northwestern University in Chicago.

More articles on executive moves:
Lakeway Regional Hospital names Tammy White permanent CEO: 4 things to know
Niagara Falls Memorial Medical Center names new chief quality & compliance officer: 4 points
Washington psychiatric hospital selects new interim CEO: 3 takeaways

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