Penn State Health taps new marketing chief

Advertisement

Penn State Health in Hershey, Pa., has named Dara Royer senior vice president and chief marketing and communications officer.

In this role, Ms. Royer will oversee marketing and communications strategy across the academic health system, according to an April 29 news release.

Most recently, she served as chief marketing officer at Syracuse University in Syracuse, N.Y.

At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.

Advertisement

Next Up in Executive Moves

  • Ajla Sutkovic has been appointed COO of Banner Baywood Medical Center and Banner Heart Hospital, both in Mesa, Ariz., effective…

  • Alex Le has been named senior vice president and COO at Valdosta, Ga.-based SGMC Health. Mr. Le most recently served…

Advertisement