Nemours Children's Health System selects inaugural chief marketing officer: 3 takeaways

Jacksonville, Fla.-based Nemours Children's Health System appointed Sarah C. Sanders senior vice president and chief marketing officer, a newly created role.

Here are three takeaways:

1. Most recently, Ms. Sanders served as associate chief marketing officer at Philadelphia-based University of Pennsylvania Health System.

2. At Penn, she established a customer relationship management platform and oversaw an intensive digital marketing strategy.

3. In her new role, Ms. Sanders will lead Nemours' marketing and communications team in the branding, public relations and internal communications arenas, among others.

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