Jon Hirsch has been named director of marketing at Zachary, La.-based Lane Regional Medical Center.
Mr. Hirsch has more than 35 years of public relations experience, most recently serving as senior marketing strategist at Baton Rouge, La.-based Franciscan Missionaries of Our Lady Health System. He replaces Julie McLin, who retired after nearly two decades at the hospital.
“We are excited to welcome Jon to the Lane family,” Lane Regional CEO Frank Corcoran said in an April 23 news release. “His wealth of experience, strategic mindset, and deep ties to the community make him the ideal person to lead our marketing efforts into the future.”
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