IU Health taps new chief marketing officer

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Mark Palmenter has been named vice president and chief marketing officer of Indianapolis-based Indiana University Health.

Mr. Palmenter will run IU Health’s marketing function and oversee a cross-functional team of marketing leaders, according to a March 30 news release shared with Becker’s.

Prior to his new role, Mr. Palmenter served as chief marketing officer for Franklin, Tenn.-based Acadia Healthcare, a behavioral health provider.

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