HCA taps new senior vice president of marketing, corporate affairs

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Cynthia Cifuentes-Finkel has been named senior vice president of marketing and corporate affairs of Nashville, Tenn.-based HCA Healthcare, effective June 8. 

Ms. Cifuentes-Finkel – who has more than 25 years of executive leadership experience in healthcare, consumer marketing and global media – will report to HCA’s executive vice president, chief legal and administrative officer Mike McAlevey, according to an April 27 news release.

In her new role, Ms. Cifuentes-Finkel will oversee HCA’s enterprise marketing, corporate communications and stakeholder engagement, while driving the system’s enterprise growth priorities forward.

Prior to her new role, Ms. Cifuentes-Finkel served as regional vice president of communications and strategic partnerships for Oakland, Calif.-based Kaiser Permanente’s Southern California and Hawaii division.

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