Durham, N.C.-based Duke Health has named Amanda Todorovich senior vice president and chief marketing officer, effective Nov. 16.
Ms. Todorovich announced the appointment in an Oct. 25 LinkedIn post. She joins Duke Health after nearly 14 years at Cleveland Clinic, where she most recently served as enterprise executive director of digital marketing.
In her new role, Ms. Todorovich will lead marketing and brand strategy across Duke Health, helping shape how the academic health system connects with patients, communities and other audiences.
Ms. Todorovich has led Cleveland Clinic’s digital marketing efforts, including its enterprise website, digital content, social media, email marketing and marketing technology. Before joining Cleveland Clinic in 2013, she co-founded healthcare news publication MedCity News, where she served as chief content officer.
“Throughout my career, I’ve been passionate about pushing the boundaries of what’s possible in healthcare marketing,” she wrote in her LinkedIn announcement.
She also thanked Duke University Health System CEO David Zaas, MD, and Mary Klotman, MD, Duke University’s executive vice president for health affairs, for their confidence in her appointment.
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