Through the acquisition, Welltok seeks to add enhanced consumer intelligence and analytical capabilities to its platform to provide even more personalized guidance for platform users.
“Predilytics has advanced health analytics by understanding consumer intent and interest,” said Chris Coloian, president and CEO of Predilytics. “Now with CafeWell, we can close that loop to activate consumers. Also, since the platform obtains immediate feedback on engagement, we can use that data to further personalize the experience and guide the consumer.”
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