Here are the top market influences affecting those buying decisions, according to the 2023 Healthcare Technology Marketing Guide, which surveyed 20 CIOs in July 2022:
1. Media: 70 percent
2. Pressure from health system’s network: 50 percent
3. Competitor advancements: 45 percent
4. Buzz around new diseases: 35 percent
5. Pressure from consumers/patients: 25 percent
