Top 5 influences on health system CIO buying decisions

Nine out of 10 health system CIOs say their purchasing decisions are influenced by key opinion leaders and industry influencers, a survey by marketing agency Merritt Group found.

Advertisement

Here are the top market influences affecting those buying decisions, according to the 2023 Healthcare Technology Marketing Guide, which surveyed 20 CIOs in July 2022: 

1. Media: 70 percent

2. Pressure from health system’s network: 50 percent

3. Competitor advancements: 45 percent

4. Buzz around new diseases: 35 percent

5. Pressure from consumers/patients: 25 percent

At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.

Advertisement

Next Up in Health IT

Advertisement

Comments are closed.