The reason health tech startups are snagging talent from Facebook, Google with greater ease

Executives at health technology startups credit their social missions as a large contributor to their increase in recruiting talent from tech giants like Facebook and Google, CNBC reports.

Facebook and Alphabet, Google's parent company, have faced public scrutiny in recent past over issues such as Facebook's user data leakages and Alphabet employees' protests over the company's technology sales to the U.S. military, according to the report. Now, employees from these big tech companies are turning toward health and education startups, which emphasize more clear technical opportunities and social goals employees tackle.

"In Silicon Valley, every company tries to position itself as doing amazing things for the world," Ryan McQuaid, CEO of health tech startup Plushcare, which aims to assist individuals with accessing medications they need, told CNBC. "But employees are starting to realize that not all of them are actually doing that."

While Plushcare can't compete with Google and Facebook's compensation rates, the company highlights employees' opportunities to participate in equity stake as well as its social mission, Mr. McQuaid said.

Health and education tech recruiters also credit the perception shift among tech employees from the assumption that health and education companies only work with legacy technology systems to an increasing amount of opportunity within the fields for continued tech growth.

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