For the report, Nielsen surveyed more than 1,500 U.S. adults to assess their attitudes toward in-person and virtual healthcare services.
Here are four things to know.
- The majority (78 percent) said they would be interested in receiving virtual healthcare some or most of the time.
- For those who have already received virtual care, top reasons for seeking the service included convenience (37 percent), familiarity with technology (34 percent) and curiosity (34 percent).
- The respondents were most likely to pursue virtual healthcare services to monitor health indicators like blood pressure and glucose levels (77 percent), to conduct follow-up appointments (76 percent) and to be evaluated for non-emergency issues (70 percent).
- Forty-four percent said they would be more likely to try virtual healthcare if they were encouraged by a physician, while 31 percent said they would be more likely to try it if they were encouraged by a healthcare payer.
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