Samsung launches fitness smartwatches in health push

Samsung has launched two fitness-focused smartwatches and a pair of wireless earbuds that work with its voice assistant Bixby, reports CNBC.

The Samsung Gear Sport smartwatch, the Gear Fit 2 Pro fitness band and the IconX 2018 wireless Bluetooth earbuds mark the company's biggest stab at the health and fitness industries yet. Its previous attempts involved a fitness app called S Health and a few wearable devices, reports CNBC.

But, the company's wearables weren't as successful as its competitors, such as Apple and Fitbit. Samsung held 5.5 percent of the wearables market share in the first quarter of 2017, compared to Apple's 14 percent.  

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