The network will offer different membership options. Free membership will offer people participation in health discussions and patient support groups, while paid memberships will allow hospital employees to discuss best social media practices, employee training and other guidelines.
“It’s related to the center, but it’s the primary way we’re going to be sharing information with others in the healthcare arena,” says Mr. Aase. “It’s a membership organization inviting hospitals and other companies to join together with us. We don’t know everything, we’re figuring it out too.”
Mr. Aase says he hopes the network will facilitate hospitals’ social media involvement by making it more mainstream. “They’ll run into fewer obstacles with leadership because they will see it’s a rapidly growing field,” says Mr. Aase.
Currently, the network has five charter members in addition to Mayo Clinic: Inova Health System in Reston, Va., Mission Health Care in Asheville, N.C., Swedish Medical Center in Seattle, and Radboud University Nijmegen Medical Centre in Nijmegen, Netherlands.
Read more about the Social Media Health Network.
Read more about social media and hospitals:
–7 Best Practices For Hospitals and Social Media
–5 Best Practice Concepts to Improve Marketing to Physicians
–Mayo Clinic Launches Social Health Network for Healthcare Providers
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