Damo, healthcare advisory firm, sought input from 38 individuals at global technology firms, population health management companies, digital health organizations and more.
Here are four things to know about healthcare IT spending in 2018.
1. The biggest drivers of technology spending in the healthcare sector are value-based care initiatives (60.5 percent), patient engagement and care management (57.9 percent) and enterprise digital transformation (47.4 percent).
2. Respondents indicated data and analytics (76.3 percent) will see increased spending in 2018, followed by artificial intelligence (47.4 percent) and data health applications (44.7 percent).
3. The rise of non-traditional players in healthcare — like Amazon Web Services, Apple and Google — is the most important factor (36.8 percent) impacting competition in 2018.
4. Respondents said the biggest challenge in meeting their health IT growth objectives is the long sales cycles (60.5 percent), followed by pipeline and demand generation (36.8 percent) and brand visibility and reach (31.6 percent).
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