The new platform, LoyaltyScript@Retail, offers pharmacists in-store and online access to co-pay savings for a number of prescription medications, which they can pass on to their customers.
“While physicians remain a primary source for patients to learn about the availability of medication savings programs, an increasing number of patients are seeking information from their pharmacist,” said Derek Rago, vice president and general manager of McKesson Patient Relationship Solutions. “In one click, pharmacists have instant access to a growing list of online brand offers through LoyaltyScript@Retail, helping them meet the needs of patients seeking co-pay savings offers at the pharmacy, providing affordable prescriptions and ultimately improving patient adherence.”
The new platform will be available at more than 10,000 pharmacies across the country, and that number is expected to double by early 2015.
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