Health IT tip of the day: Embrace consumerism

The prevalence of healthcare spending accounts, accessible health information websites and mobile health monitoring devices are not going away.

Jeb Dunkelberger, executive director of accountable care services and corporate partnerships at McKesson in Alpharetta, Ga.: In turn, healthcare organizations should embrace and leverage online systems and patient-reporting technologies to become trusted sources of healthcare information and education. By developing relationships through less expensive outpatient facilities, satellite clinics and other alternative resources, an organization can better position itself as a flexible resource with multiple options for cost-minded patients.

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