Google veteran heads to Lyft to build out healthcare, other business units

Lyft appointed Manish Gupta vice president of engineering, a newly created position. He will focus on developing the company's business platforms, including healthcare, TechCrunch reports.

Mr. Gupta previously worked at Google, serving in several roles since joining the tech giant in 2002. He most recently served as head of Google Ads' buy-side platform. He has also built AdSense for TV, video and display ads.

In his new role at Lyft, Mr. Gupta will work alongside Lyft's ride-share technology team lead, chief technology officer and vice president of design to build out the company's business portfolio, which includes partnerships with healthcare organizations. Lyft has already entered into partnerships with several organizations, including St. Louis-based Ascension and Denver Health. The company is focused on nonemergency medical transport.

Additionally, Lyft's enterprise unit has grown to include partnerships with several companies, such as Hewlett Packard Enterprise, JetBlue, Starbucks and Blue Cross Blue Shield.

Mr. Gupta will also oversee the payments, fraud prevention and privacy teams at Lyft, according to the report.

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