Through this collaboration, leadership representatives from Allergan, AstraZeneca, Biogen, Glaxosmithkline, Novartis and Pfizer aim to develop industry standards to increase healthcare professionals’ access to drug and treatment information.
Align Biopharma’s initial focus is on two projects:
- Creating a single sign-on portal for healthcare professionals to access websites, virtual events and webinars across all companies.
- Defining standards related to consent and preference management so healthcare professionals have consistency when communicating with pharmaceutical companies.
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