An expected tax break for Humana's new digital health and analytics center in Boston is in limbo after the Massachusetts Economic Assistance Coordinating Council rejected Gov. Charlie Baker's recommended $225,000 tax incentive package, according to The Boston Globe.
Digital Health
Cigna launched a venture to fund startups offering analytics, digital health and care management services, the company said Sept. 12.
The New Jersey Hospital Association launched a new data and informatics center, which will focus on leveraging data to gain a better understanding of New Jersey's health challenges.
23andMe is reportedly looking to offer a new, more expensive premium service for users who want more information about their health, CNBC reports.
There were 383 venture capital deals in the digital health space during the first half of 2018, totaling $4.9 billion, according to a report by market research firm Mercom Capital Group.
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Patients are most likely to agree to share their health data with a physician, and least likely to want to share their data with a tech company, according to a Rock Health report.
This article is the second in a series that discusses the value of healthcare CRM. In the first article, we looked into how HCRM technology and HCRM vendors have evolved. The second article provides a guideline for chief marketing officers…
Healthcare marketing isn’t what it used to be. Consumers are more informed than ever and expect highly personalized care experiences from their providers. Like all corners of the health system must adapt to meet these changing dynamics, the marketing department…
Amazon is rolling out a new feature for its virtual assistant Alexa that will notify users when it learns answers to old questions, TechCrunch reports.
Blue Cross and Blue Shield members in the health insurer's Blue365 wellness program can purchase Fitbits at a reduced cost under a new partnership announced Aug. 7.