The campaign will include television, print and radio advertisements as well as social media posts, the company said July 26. The company will also sponsor events across its service area, which includes Pennsylvania, Delaware, West Virginia and New York.
The payer said of the campaign’s slogan, “Highmark believes health should be easier to access, ever present, a part of daily existence and not just a reaction once some issue has arisen.”
View the campaign spot here.
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
