AARP taps Connecture for online health insurance marketplace

AARP selected Brookfield, Wis.-based web information system provider Connecture to create and run an AARP-branded health insurance shopping website for people age 50 and older.

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The online marketplace, called AARP Direct Select, will offer consumers benefit comparison tools and purchasing support. Connecture piloted the website in Arizona, Illinois, Utah, Michigan, Indiana, Wisconsin and Pennsylvania, and will enter additional states in 2017.

“The relationship with AARP Services represents a game-changing collaboration,” Jeff Surges, president and CEO of Connecture, said in a prepared statement. “Our mutual goal of helping people improve their health and financial wellbeing provides a powerful foundation for AARP Direct Select.”    

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