The online marketplace, called AARP Direct Select, will offer consumers benefit comparison tools and purchasing support. Connecture piloted the website in Arizona, Illinois, Utah, Michigan, Indiana, Wisconsin and Pennsylvania, and will enter additional states in 2017.
“The relationship with AARP Services represents a game-changing collaboration,” Jeff Surges, president and CEO of Connecture, said in a prepared statement. “Our mutual goal of helping people improve their health and financial wellbeing provides a powerful foundation for AARP Direct Select.”
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