Healthcare organizations are doubling down on tech-forward strategies to enhance patient communication, satisfaction and engagement—and they’re seeing real results, according to an April 11 report from Black Book Research.
The findings are based on a survey of 1,672 professionals across more than 500 U.S. provider organizations and outline five strategies that are measurably improving the healthcare consumer experience:
- AI-powered tools: Eighty-four percent of healthcare professionals surveyed said AI-powered tools—such as automated reminders and dynamic care gap messaging—have enhanced patient satisfaction while reducing staff workloads.
- Multichannel communication: Nearly 77% of surveyed organizations said offering patients multiple, preferred communication channels—text, email, apps and secure portals—has improved care plan adherence and made engagement more consistent.
- Predictive engagement: More than 70% of respondents using predictive engagement tools reported fewer preventable emergency department visits.
- Interoperability progress: Only 32% of organizations cited interoperability as a major barrier in 2025, down from 82% two years ago.
- Digital trust: Digital trust is no longer just a back-end IT issue. Seventy-nine percent of organizations said patient participation in engagement programs increased when they demonstrated strong data protection practices.
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
