Editor’s Note: This article originally appeared on RevSpring’s website.
Most revenue cycle processes and procedures were put in place to serve insurance payers, but with growing self-pay responsibilities, today’s patients are assuming the role of the savvy consumer in their own healthcare experience. Unfortunately, many hospitals aren’t equipped to handle this shifting payment dynamic.
Consumers in any industry tend to remember most vividly their first and last interactions with a company. In the case of healthcare, those critical interactions are typically an appointment scheduling, a reminder communication, or a financial statement.
The overall patient experience extends well beyond the clinical encounter. In fact, revenue cycle has far more patient touchpoints than the clinical side — uniquely positioning the revenue cycle to bookend the clinical encounter and leave a lasting impression of the overall healthcare experience. Click to continue>>
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