The TV commercials show people who work in restaurants and other low-wage jobs can “qualify for financial help to make coverage more affordable” when signing up for health insurance at HealthCare.gov, the federal exchange site.
HHS Secretary Sylvia Mathews Burwell said the ads were created because “affordability is a big issue in terms of how people make decisions,” according to the report.
Indeed, research by the government as well as private organizations has found many low-income consumers are unaware premium tax credits are available when purchasing insurance on the federal and state marketplaces.
Ms. Burwell said last week she expects 10 million people to be enrolled in health plans through the federal and state marketplaces by the end of 2015, a slight increase from the 9.9 million enrolled at the end of June.
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