“The cost of the entire re-branding — exterior and interior signage and customer story boards — was about $6 million,” ThedaCare spokeswoman Megan Mulholland told Post Crescent.
ThedaCare is a community health system consisting of seven hospitals and 34 medical clinics, physician practices, home care and behavioral health facilities. It employs more than 6,800 physicians.
As part of the re-branding initiative, the system replaced exterior signs on all seven hospitals and 34 affiliated clinics, as well as interior wayfinding signage. Officials expect total re-branding to be completed this summer.
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