Leveraging their global experts in theme park and family entertainment design, dubbed “imagineers,” the company plans to introduce Disney-themed elements into the patient care setting. In particular, the company will allow patients to choose their favorite Disney characters to surround them during their stay using a RFID-based system, create themed treatment rooms with interactive murals, and make Disney entertainment available in rooms and themed pop-up movie theaters.
“Using the powerful combination of our beloved characters and legendary creativity, we’re planning to transform the patient experience in children’s hospitals around the world — creating a personalized and engaging atmosphere that will inspire young patients and ease the stress of a hospital stay,” said Robert Iger, chairman and CEO of The Walt Disney Co.
Houston-based Texas Children’s Hospital will be the first hospital to collaborate with Disney on this initiative.
Disney will work with physicians, nurses, hospital administrators, parents and child life professionals to help make the comforting care experience successful.
More articles on healthcare finance:
9 recent hospital, health system outlook and credit rating actions
Broward Health Foundation launches fundraiser for Florida school shooting victims
Moody’s: Nonprofit hospital rating downgrades rose sharply in 2017
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.