United Airlines connects Epic to Silicon Valley with daily, direct flights from Madison to San Francisco

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United Airlines plans to offer daily nonstop service, once a day, from Dane County Regional Airport in Madison, Wis., to San Francisco International Airport starting June 7, the Wisconsin State Journal reports.

Employees of Epic, which is based Madison's backyard Verona, Wis. will likely take advantage of the flights, spokeswoman Meghan Roh told the Wisconsin State Journal.

"We are excited about United's decision," Ms. Roh said. "It not only brings increased opportunities for us to support our current and future Northern California customers, but also helps grow an important relationship between the Bay Area and Madison's tech community."

A number of other Madison-area health technology companies, like Exact Sciences and Propeller Health, could also benefit from the services. In fact, representatives from those two companies are in San Francisco this week at the annual J.P. Morgan Healthcare Conference.

Other tech startups, like EatStreet, a mobile meal-ordering app, frequent San Francisco and nearby Silicon Valley. They think Madison's technology industry will gain from United's decision.

"[A nonstop flight] makes it easier for Silicon Valley investors, venture capitalists and potential employees to visit Madison to get a firsthand look at tech companies they may want to be a part of," EatStreet's CEO Matt Howard told the Wisconsin State Journal.

Madison will be the smallest city east of the Mississippi River to have direct flights to San Francisco and the only one in Wisconsin, airport spokesman Brent McHenry told the Wisconsin State Journal. Round-trip tickets start around $375.

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