Google sees continued ad sales growth in Q4

Google’s expected sales for the fourth quarter of 2021 were 27 percent higher year-over-year because of an increase in digital advertising on the company’s online search, video and internet platforms, The Wall Street Journal reported Feb. 1.

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As people spent the beginning of the pandemic sequestered in their homes, companies turned to Google to market their products to the demographic. This was a major contributing factor to Google’s sales of $72.23 billion and profit of $19.91 billion from October to December 2021, the Journal reported, citing analysts surveyed by FactSet.

During this same period in 2020, Google reported $56.9 billion in sales and $15.23 billion in profit, making 2021’s expected sales 27 percent higher, according to the report. 

Most of the company’s growth came from e-commerce advertisers who were looking to reach consumers through Google’s search engine.

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