Through the partnership, Freshpaint will focus on instituting compliance tools for hospitals and health plans using Google Analytics, Google Ads, Facebook Ads and other web-tracking-based marketing tools, according to an Oct. 24 WebMD Ignite news release. The news comes after government officials warned 66 health systems about using pixel-tracking technology.
Freshpaint will aim to control data flow so that public health information cannot be accessed by unauthorized individuals.
“For healthcare organizations, the new guidance surrounding web tracking technologies and HIPAA compliance has become exceedingly complex. That’s why we’re thrilled to partner with WebMD Ignite. The partnership will give healthcare organizations of all sizes a privacy-first approach to using the tools and services they need to do high-performance marketing, while helping to maintain HIPAA compliance,” Steven Fitzsimmons, co-founder of Freshpaint, said in the Oct. 24 news release.
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
