According to Ryann DeGraff, vice president and chief operating officer of UW Health East Madison Hospital, the rebrand better reflects what the facility offers “its patients and the community, including surgical and emergency care” and is an effort to improve patient experience.
The rebrand began April 12, with updated external signage.
The new name will also be used in Google Maps and other wayfinding apps so patients can navigate more easily to the hospital using their phone or tablet.
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
