Researchers from New Haven, Conn.-based Yale University and the Congressional Budget Office sought to answer the question: “Are higher-performing hospitals more likely to advertise their services directly to consumers?”
They found the answer is no.
The study’s sample included an average of 4,569 general acute care hospitals per year between 2008 and 2016. The research team found that 49 percent of them advertised their services to consumers and spent a total of $3.39 billion. The researchers could not find a clear link between advertising and objective performance measures, but they found that hospitals that advertised usually had more net assets and revenue.
“The results of this cross-sectional study suggest that advertising is not an effective means to inform consumers about quality; instead, it may mislead consumers and undermine, not complement, public reporting efforts,” the researchers wrote.
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
