NewYork-Presbyterian in New York City launched the "Stay Amazing" marketing campaign to encourage New Yorkers to be proactive about their health by seeking care at the health system.
Four things to know:
- For the campaign, the health system partnered with advertising agency Havas New York and filmed New Yorkers who received care at NewYork-Presbyterian, according to a Nov. 8 news release. The advertisements will appear nationally and in New York on the radio, newspapers, television, social media channels and online media outlets beginning in November.
- "NewYork-Presbyterian is more than a healthcare provider; we are a partner to our patients along their wellness journeys," said Devika Mathrani, senior vice president and chief marketing and communications officer of NewYork-Presbyterian. "... The goal of our new brand platform is to help people feel empowered about their health."
- Steven Corwin, MD, CEO and president of the system, said the campaign represents how NewYork-Presbyterian is evolving to meet the needs of patients and deliver care.
- The campaign builds on the systems' "Amazing things are happening here" marketing campaign. For this campaign, former and current patients shared their experiences overcoming illnesses. Patients were also able to get advice and support within the hospital's alumni network.