Cooper sued Virtua over an ad campaign in which Virtua claimed it had the most “top doctors.” According to the report, Cooper claimed a researcher working for Virtua’s advertising firm made the finding.
Both health systems have agreed to “prominently” list the source of their “top docs” claims in future ad campaigns and to publicly disclose the methodology behind the findings.
Read the Courier-Post’s report about the Cooper/Virtua ad agreement.
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
