The report surveyed 20 CIOs in July 2022 to analyze how top market influences affected their purchasing decisions and recommended the following marketing tactics to health IT vendors:
- Revisit your messaging: Know how health system CIOs prefer to learn about products and take a fresh look at your messaging foundation to ensure that it’s grounded in value.
- Marketing channels: Rebalance your mix of marketing channels based on a CIO’s preferred method.
- External voices: Make sure to include external voices when marketing to CIOs as they serve as important validation and entry points to the CIO.
- Diverse strategy: According to the report, an effective PR strategy must be diverse and dynamic.
