HIMSS names new chief marketing officer

The Healthcare Information and Management Systems Society named Christine Buck as its chief marketing officer and communications officer.

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Most recently, Ms. Buck served as an executive at social media management platform Hootsuite. Ms. Buck began her career at Microsoft, according to a Jan. 23 HIMSS news release shared with Becker’s.

“Aspects of new, transformative marketing can drive real business that are aligned to our mission; it can be commercially driven but grounded in our work to bring digital reform to bring health equity to the world,” Ms. Buck said. “HIMSS has had a strong presence and is a respected voice in digital health, and I look forward to contributing to evolving our story and expanding our presence globally.”

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