Florida behavioral health system rebrands

Singer Island (Fla.) Health has rebranded as Zinnia Health as part of its launch of Zinnia Healing Singer Island, a unified brand of substance use disorder and mental health treatment facilities.

Additionally, the 16-facility system is in the process of launching a pre-admission portal for its patients, according to a Zinnia Health news release.

"The rebranding will enable us to sit at the table with insurance companies, government agencies, and corporate partners as a single company with hundreds of treatment beds to engage in innovative and differentiated ways only available to leading companies with sufficient scale," Zinnia CEO Taek Kwon said.

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