Aspen (Colo.) Valley Hospital has rebranded to Aspen Valley Health.
The new brand, announced May 12, features a redesigned logo and updated visual identity.
The rebrand aims to bring the organization’s expanding network of services under a unified identity. The move also reflects Aspen Valley’s transformation from a single hospital to a comprehensive regional health system.
“This rebrand is more than cosmetic. It’s a reflection of who we are and who we serve,” Dave Ressler, Aspen Valley Health CEO, said in a news release. “We’ve always believed that healthcare should reflect the values of the community it serves. This new name affirms that belief. It represents the extraordinary work of our team, the trust of our community, and our commitment to care that extends far beyond hospital walls.”
Aspen Valley launched the new brand during National Hospital Week. The rebrand, which has been in the works for years, coincides with the completion of the organization’s master facilities plan, according to the release.
Aspen Valley, a community-supported, nonprofit health system with a critical access hospital, level 3 trauma center, and network of providers, clinics and services, will host a ribbon-cutting May 16 for employees and stakeholders to celebrate the completion of its master facilities expansion.
