4 strategies to keep digital marketing from derailing your business

With the growing importance of and reliance on digital marketing across nearly every industry, a savvy marketing strategy can be a major boon to an organization, but even a small misstep can spell disaster.

A recent article in Entrepreneur describes four tips to avoid those seemingly inconsequential mistakes that can end up having a significant negative impact on an organization.

1. Set concrete goals: No marketing effort will have much of an effect without a clearly defined goal behind it. Per Entrepreneur, "Measurable goals will help to establish a common connection with your audience and drive all future strategy."

2. Understand your consumers' needs: Even less effective is a marketing strategy that either fails to resonate with or completely misses the intended audience, so be sure to study that audience to understand not only what they are looking for, but also how they consume digital media.

3. Churn out content with a purpose: Quality far outranks quantity in both SEO tactics and overall strategy. "Well-crafted content should say something that touches on your goals and offers something valuable to your intended audience," according to the article.

4. Track the ROI of marketing efforts: With firm goals in place, it is crucial to continuously monitor progress toward those goals to ensure you are on the right track, and make changes to the marketing strategy as necessary.

More articles on digital marketing:
Twitter taps former Healthline sales head to run health partnerships
5 ways CIOs can lead digital marketing strategy
4 technologies that will transform tech strategy in digital marketing

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