Ford discontinues medical transportation service to focus on self-driving tech

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Ford's GoRide Health non-emergency transportation service is in the process of shuttering across the five regions of Ohio and Michigan in which it was available, with an expected end date of Dec. 13, according to a notice on the service's website.

GoRide Health has already been discontinued in Toledo, Cleveland and Cincinnati, with service in Dayton, Ohio, and all of Michigan expected to end by Dec. 6 and Dec. 13, respectively, per the notice, which was signed, "With gratitude and sincerest apologies, the GoRide Health team."

Moving forward, Ford will focus instead on developing autonomous vehicle technology, with a Miami-based pilot project examining how its go-to-market strategy for that technology aligns with providing transportation to medical appointments, a Ford spokesperson confirmed to TechCrunch.

This pivot comes only months after Ford announced in May 2019 its plans to expand GoRide Health across the country in the coming years.

"GoRide Health is gaining momentum because it is a reliable, human-centered service for people whose very lives depend on making their medical appointments," Minyang Jiang, the subsidiary's CEO, said at the time. "Despite a critical and growing need across our country, most patients are unable to find reliable transportation and drivers who understand their needs. GoRide Health can fill that gap."

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