Ford to compete with Uber, Lyft in medical transportation

Looking beyond automobile manufacturing to tech-enabled transport, Ford Motor Co., says it will expand its medical transportation program to 40 cities in four years, Reuters reports.

The automaker began offering medical transport service, called GoRide, at Southfield, Mich.-based Beaumont Health and in Toledo, Ohio, last year, according to the report. The company will compete with tech companies like Uber and Lyft in the nonemergency medical transportation space.

GoRide will expand to four more Ohio cities and several Florida cities this year. It is also partnering with Dayton, Ohio's public transit authority for "first- and last-mile solutions" to get patients to and from existing public transit stops, according to a Ford press release. For 2020, Ford is targeting North Carolina, Louisiana, Texas and California.

GoRide is HIPAA compliant and uses a "proprietary dynamic routing technology" to send cars to patients. Ford says the average wait time is 10 to 20 minutes.


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