The campaign promotes the use of the #HereForYou hashtag, which aims to open up a conversation on mental health. People can use their Instagram accounts to express their struggle visually and share how they are doing. Instagram posted a video featuring members who suffer from different types of disorders, “from eating disorders to depression,” Instagram COO Marne Levine said to ABC News.
Instagram is collaborating with Troian Bellisario, an actress on the TV shows Pretty Little Liars, who noted that Instagram is also offering members tools “to speak to professionals, to review online literature, to connect you to a community that can get you the help you need,” according to the report.
Ms. Bellisario hopes the campaign will encourage conversation around mental health issues and provide a community for those who need it.
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